FEATURED DESIGNER

Ruby Valderama

Beauty - Harmony - Diversity ........................ Mostly vector, Hand-drawing, Painting. Lovely! 10+ years experience, worldwide textiles and surface design.
In 3 words describe your pattern design style?
Harmony - Diversity - Beauty
What is your work & design process? 
Ever since I was little - I’ve just loved drawing and sketching - and I’m one of the lucky ones who gets to do it all my life!  I always start with sketches - I’m always sketching, and feel lost when I don’t have my sketchbook or ipad handy. The ideas just flow out - Sometimes I’m really happy with the line drawing, other times I paint them up with watercolour or gouache. And then I use modern technology to bring them into today’s world. Adobe Illustrator is *The Best Thing Ever* - Fact! Procreate on the iPad is *The Second-Best Thing Ever*.
Where do you find your design inspiration?
Almost literally everywhere - but mostly in the garden. And my big passion is vintage and retro patterns and textiles, but I’m always looking at current trends too, from the catwalk to the high street and underground.
What advice would you give to new designers?
The most important thing is to have fun and do everything *with love*.