Leanne Friedberg

Pattern-obsessed Canadian designer with a penchant for puns. Designs found at Target, West Elm, Barnes & Noble, Minted, and boutique brands across the globe.

In 3 words describe your pattern design style?
Hand-drawn, imperfect, geometric
What is your work & design process? 
I often work in a somewhat reverse order to many designers, beginning with a layout idea, then mark making and bringing colour in last. I create massive collections, each with their own set of parameters and love finding the limits of those self-imposed rules.
Where do you find your design inspiration?
This is one area that takes no effort from me, so it’s hard to articulate. I have more ideas than time, so I’ve never had to look elsewhere for inspiration, I guess.
What advice would you give to new designers?
Make. More. Art.